Funnel Planner ·
Model your demo funnel
Enter monthly active demo plays to estimate wishlists, an estimated iliad monthly cost and your implied cost per wishlist.
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Your figures
An active demo play is a player clicking in and starting the demo. Sessions can include repeat plays unless your data is unique-player based.
External benchmark · editable. Steam Next Fest demo-to-wishlist analysis (Games Marketing / How To Market A Game). Not an iliad measured result.
plays × demo→wishlist rate = projected wishlists
Scenario name & notes
Scenario estimate
Not a guaranteed outcomeProjected wishlists / month
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Enter active demo plays.
Estimated monthly cost
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Cost per wishlist
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Enter active demo plays per month to see results.
Illustrative estimates only. Costs scale between package points; above 100,000 plays is on request.
How cost scales
Published package points, with wishlists at each point using your current conversion assumptions. Volumes in between are costed proportionally, up to a calculated 100,000-play ceiling.
| Plays cap | Monthly | Wishlists | Per wishlist |
|---|---|---|---|
| 2,500 | $700 | ≈483 | ≈$1.45 |
| 5,000 | $1,250 | ≈965 | ≈$1.30 |
| 17,500 | $3,500 | ≈3,378 | ≈$1.04 |
| 45,000 | $8,750 | ≈8,685 | ≈$1.01 |
| 100,000Calculated ceiling, not a package | $17,500 | ≈19,300 | ≈$0.91 |
| Above 100,000 | On request | ||
Assumptions & sources
- Route
- Demo → wishlist
- Demo → wishlist
- 19.3% · External benchmark
- Period
- Not specified
- Pricing
- Billing is per active demo play (a player clicking in and starting to play); placements and impressions are free. Indicative pricing assumes about 10 minutes of play per session; rates scale with session length and compute required. No ongoing monthly commitment upfront; rollout is planned after onboarding.
- Benchmark
- External benchmark: Games Marketing / How To Market A Game, Steam Next Fest demo-to-wishlist analysis (19.3%). Not an iliad measured result or guarantee.
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